About

“Who’s the guy smoking the cigar? 
Does he inhale?”

Yes.

That’s me.

No.

You’re not supposed to inhale.

Who am I?

The name’s Justin.  I might be just like you.  Let’s find out, shall we?

Sometime In Early 2003:

I get a phone call from a good friend of mine who makes a living doing something called “Niche Marketing” on the internet.  Says he’s got some sort of wierd thing called an “Info-Product”.  I tell him he’s nuts, it’s just bad spelling for a word that doesn’t exist.  He tells me I’m nuts if I don’t take a serious look at it.

Long story short, I dabbled a bit here and there with a bodybuilding website and an affiliate site selling knockoff designer sunglasses online.  But I didn’t know what the hell I was doing…

Fast-Forward a few years…

• The bodybuilding site is done - along with the chisled abs I used to have.
  (No, it wasn’t steroids, for those of you thinking that.)
• Sunglasses site goes bunk because I didn’t figure out that I needed to know what the hell it was l was doing.
• I ended a serious 3 year relationship, totally pissed her off and left me wondering where my life was headed.
• I enrolled in post-secondary (Business) with plans to dominate the world as an entrepreneur.  Ended up acing the semester while only showing up to a cumulative 5 weeks of classes - Summarily dropped out to get a refund for the rest of my tuition.  Got a job as a surveyor at an engineering firm.

In the meantime, I’ve realized I’ve got a big interest in real estate and figured I’d try my luck at giving Donald Trump a run for his money.

I swear, I had more deals fall apart than Hollywood sees divorces!  And it wasn’t because of a lack of effort.

If I didn’t believe in “fate”, I did now.  Ended up becoming a licensed Real Estate Agent.

That’s when the crap hit the fan…

Once I was in, I realized how lame and out-dated the majority of marketing information was for real estate agents.

How ineffective a lot of the industry BS is at actually getting a home sold for a client.  Or finding a solid buyer with good financing.

Not only that, but the more I read, the more I studied, the more I DEVOURED direct response marketing materials, the more I saw that so many other small business owners were CLUELESS as to how to cost-effectively generate leads, create sales, and maintain a profitable customer base!

And once again, I found myself back at the computer wondering if the internet was the key to my problems, namely:

1. Finding an efficient, cost-effective way to generate quality leads in any business
2. Starting up additional streams of income to one day replace the bitch-work of making good money in real estate and having no time to enjoy it.

Is that you?

Can you relate to one of those problems above?

Maybe you came across this site because you’re a struggling real estate agent just like I was and you’re looking for a better way.

Heck, maybe you’re a top producer that sells million dollar homes and you’re looking for some cutting-edge tips to improve your business and free up your time.

Maybe you could care less about real estate, but you own your own business and you’re just looking for some powerful resources to jump-start your momentum and make more money than you have month.

Well, if you’re looking to chew on some marketing food for thought…

“Welcome, one mess is like to be your cheer…”
Tranio, Shakespeare’s Taming of the Shrew

I’ve set this website up because I have a passion for helping people define, create, and achieve more value in their business and their lives.  And showing you some kick-ass marketing techniques is a good start.

No matter your business,
let’s see what kind of trouble we can stir up,
shall we?

“Life’s a Bitch…Your Marketing Doesn’t Need To Be”

Succeed Or Die Trying,

Justin La Favor
The UnReal Marketer

PS.  Keep up with me online with Facebook and Twitter - Sign up today if you already haven’t!

http://www.twitter.com/JustinLaFavor
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